Educating Your Prospects: The Importance of Top-of-Funnel Content

Posted by Kevin Brady on 5/31/20 9:58 PM

You’ve probably heard by now that B2B buyers are two-thirds of the way through the buying process before they decide to meet with suppliers.  This enlightening research by Gartner turns the sales process on its head, and has huge implications for sales reps and the marketing teams that support them. 

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Topics: Content

Announcing Business Alliance with Gray Matter Marketing

Posted by Kevin Brady on 5/15/20 9:53 AM

Wendy Gray and I have worked together on numerous projects in the past five years.  Highway 9 has helped Gray Matter clients with website buildouts, content writing and lead generation.  Gray Matter has helped Highway 9 clients with branding, brand strategy, public relations and product launches. 

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Topics: Insider

Account Based Marketing: 7 ABM Benefits Your Business is Missing Out On

Posted by Kevin Brady on 5/6/20 10:32 PM

You try to be a diligent marketer and read all the right blogs and articles about effective marketing strategies. The more you read, though, the more you see that techniques like social media marketing and publishing ads aren't the right fit. When you're trying to land a major corporation as a client, a few Tweets won't do the trick.

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Topics: Account Based Marketing

10 Best Practices for SEO Success in 2020

Posted by Melissa Jersey on 2/21/20 2:58 PM

Just when you think you have SEO mastered, Google comes up with yet another algorithm update!  The old thought that you can optimize your site for search with aggressive keyword-driven content is gone. Keeping up with these ever-evolving updates is a full-time job!  Marketers today have to develop refined websites filled with original, high-quality content and high-value links in order to be at the top of the search engine game and stand out from the competition.    

If you are chasing SEO success in 2020 here are 10 best practices to follow.

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Topics: SEO

Lead Generation - is it good enough for your sales team?

Posted by Kevin Brady on 2/9/19 7:42 AM

In many organizations, a primary focus of marketing is to create sales leads.  The process seems simple – marketing conducts activities that generate awareness and identify prospects.  Marketing turns over the information that they have gathered on prospects to a sales person, who follows up and makes a sale. It sounds easy, but rarely does it work that smoothly.

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Topics: Marketing