Educating Your Prospects: The Importance of Top-of-Funnel Content

Posted by Kevin Brady on 5/31/20 9:58 PM

You’ve probably heard by now that B2B buyers are two-thirds of the way through the buying process before they decide to meet with suppliers.  This enlightening research by Gartner turns the sales process on its head, and has huge implications for sales reps and the marketing teams that support them. 

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Topics: Content